Using WordPress to Change How You Think About Marketing

   WordPress is one of the best tools available for marketing yourself and your business. It goes well beyond your standard e-commerce website and allows you to build relationships and trust with your prospective clients. You can also use WordPress to connect with people on the social networks that they prefer while keeping your workload down. In this session you will learn how to utilize the power of WordPress and/or multisite to change how you think about marketing online. Complete with a case study from the automotive retail industry, where the process has been in dire need of change. P.S. Don’t let the Beginer (WP 101) fool you. This talk is for all levels of WordPress users and developers and will get your wheels turning as to the endless possibilities.