Speaker Feature: Susan Briedenbach

April 16, 2013 by SierraTR • Comments Off on Speaker Feature: Susan Briedenbach
Posted in News

briedenbach_susanSusan Briedenbach (@wordsbysusan) of Reno, NV is presenting in the Business/User track of the 2013 Reno-Tahoe WordCamp. Her session, titled Newsjacking: High Risks but Higher Rewards, will cover:

  • What newsjacking is
  • How newsjacking can be used effectively
  • Examples of effective newsjacking by brands
  • How ineffective newskacking can backfire
  • Examples of newsjacking gaffes

About SierraTR

I was born in the state of Kansas in the United States and grew up in a small town west of Chicago, Illinois. I graduated from the USAF Academy in Colorado and spend 20 years in the US Air Force as a pilot and aeronautical engineer. After retirement I was hired by a major airline and flew internationally for 22 years until reaching the airline pilot mandatory retirement age. I currently live in Reno, Nevada, USA with my wife and two dogs and am active in several Northern Nevada aviation organizations.
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